During my role as a Technology Analyst at Church & Dwight Co., I assisted with redesigning the Orajel Kids™ brand website. I collaborated with an external vendor that provided brand design assets and manipulated webpages to communicate revisions from my team.
The design features the home page displaying different frames of a carousel as well as two product category pages. Through this project, I strategized the easiest ways for users to shop, balancing factors such as product category, customer demographics, and brand guidelines to determine the best user experience. The audience of this brand is parents who are likely overwhelmed and do not possess a lot of spare time, therefore simplicity is key for these users. My team worked to ensure the process of navigating this brand's website was seamless and intuitive.
